Meta's consumer AI agent Muse can now place phone calls to US businesses on behalf of its users, but only for people who pay for a subscription, the company said. Alexandr Wang, Meta's chief AI officer and head of Meta Superintelligence Labs, announced the change on X on Nov. 12.
Wang pitched the feature as a way to offload "all those calls you don't want to make," naming insurance, cable companies, the DMV and dinner reservations. The feature is limited to paid subscribers located in the US, he wrote.
From test to paid feature
Meta first tested calling in September, when only a select group of early adopters could use it after asking the agent for access, TechCrunch reported. Now any paying subscriber can make the request.
Muse plans start at $20 a month for 500 million Muse tokens per week, according to Meta's help center. A $100 tier raises the allowance to 3 billion tokens per week. Muse is free with a usage cap, and paid plans are still in limited testing in some regions, Meta says.
Meta said last month that Muse had passed 10 million users, according to TechCrunch and Engadget.
What a call looks like
The clearest public example comes from Matt Schlicht, the creator of Moltbook, who works at Meta Superintelligence. In an Oct. 9 post on X, he said his agent called a Volvo dealership to find the next open service appointment and waited on hold for 15 minutes to get it. He said he has the agent make several calls like that every day.
In the recording Schlicht shared, Muse doesn't explicitly say it is an AI agent, Engadget reported. It says it is calling on his behalf and that it is transcribing the call.
That detail matters for the people answering the phone. Many businesses and receptionists hang up on AI agents as soon as they realize no human is on the line, TechCrunch wrote, and better voice models are making that harder to spot.
A crowded category
Muse isn't the first consumer agent to dial out. Google's Call for Me feature, powered by Gemini, already sits through hold music and talks to businesses for eligible Pixel owners in the US, Android Authority reported. It uses the owner's own number and shows a live transcript so the user can take over.
The startup Instinct offers calling through its Concierge service, according to TechCrunch and Android Authority. Android Authority also noted that Claude can place outgoing calls through third-party connectors such as AgentPhone rather than through a built-in consumer feature.
Google is also exploring ways for Gemini to call friends and family, Android Authority reported. Meta hasn't announced plans to let Muse call personal contacts.
Part of a broader push
Calling is the latest step in Meta's effort to make Muse act for users outside the chat window. Earlier this month, Muse gained the ability to receive forwarded email at a dedicated address, which lets people loop the agent into specific threads without opening their whole inbox. Wang said this week that the email option will soon reach free users, according to TechCrunch.
The calling feature lands as businesses start setting their own rules for consumer agents. United Airlines said this week that personal AI tools, including Muse, can't book tickets or manage accounts through its app or website.
Meta hasn't said whether calling will come to free users or to markets outside the US.
Source: TechCrunch, “Muse can now place calls to US businesses, if you pay”
Additional sources: Engadget, “Meta's Muse can now make calls on your behalf”; Meta Help Center, “About Muse subscriptions”; Android Authority, “Meta brings Pixel-like Call for Me features to Muse”
