Meta is building a sales organization for its AI products and seeking ties with Accenture, Deloitte and IBM to help sell and deploy those products inside large companies, The Information reported on Nov. 9, citing a person familiar with the matter and job postings it reviewed. PYMNTS, Benzinga and MarketScreener relayed the story the same day. Meta has not publicly confirmed the sales plan or any signed consulting deals.
The report sits on top of Meta's September launch of Meta Enterprise Platform, a unit meant to sell software such as the Muse Code coding tool, business agent software and Muse Spark models to companies and developers. Former MongoDB chief executive Chirantan "CJ" Desai leads that unit. According to The Information as summarized by PYMNTS, Mark Zuckerberg has called the business the company's "next major pillar."
What the report says Meta is doing
The Information's account, as carried by PYMNTS and Benzinga, splits the go-to-market work. One piece is a sales team aimed at small and midsize businesses. Another is relationships with consulting firms and systems integrators, named as Accenture, Deloitte and IBM, to reach corporate customers and help with deployment. The goal, those relays say, is faster enterprise installs and less dependence on Meta's own engineers, a path OpenAI and Anthropic have also used.
PYMNTS wrote that the commercial push follows more than a year of testing which AI products businesses wanted. In 2024, it said, Meta saw strong demand from small firms that used automated customer agents to handle inquiries around the clock. Large deals have been harder. Workplace, Meta's earlier enterprise communication product, reached 7 million paid subscribers at its peak in 2021 before Meta said in 2024 that it would discontinue the product, according to the same PYMNTS summary of The Information.
Why consultants matter for agent products
Enterprise agents need more than a model endpoint. They have to connect to customer data, sit inside existing workflows and meet security reviews. Consulting firms already do that integration work for other software vendors. The Information's reporting frames the Accenture, Deloitte and IBM outreach as a way to borrow those deployment muscles instead of staffing every install inside Meta.
Relays also describe friction with a direct approach. An October pitch that asked retailers such as Amazon and Booking.com to put Meta's business agent on their own websites met resistance, PYMNTS reported, citing sources who said companies balked at wider access to their customers and were building in-house AI. Messaging apps Meta already runs, including WhatsApp and Messenger, appear in secondary summaries as a softer channel for business agents, though those details come from relays rather than a Meta launch note tied to this sales plan.
What is still unconfirmed
As of Nov. 9 evening Toronto time, no Meta statement confirming the new sales organization or naming Accenture, Deloitte or IBM as partners turned up in open coverage of the report. The Information article itself sits behind a paywall; this account relies on The Information's headline and byline for Jyoti Mann plus the PYMNTS, Benzinga and MarketScreener relays. Specific contract terms, pricing for Muse products and customer counts for the enterprise platform were not disclosed in those relays.
Meta's capital spending plans for AI infrastructure, reported elsewhere in the same news cycle as reaching as much as $145 billion this year, help explain why the company wants enterprise software revenue. That figure is attributed in PYMNTS to the same reporting cycle and should be read as planning context, not as proof that the consulting partnerships are signed.
Source: The Information, Jyoti Mann, “Meta Plans Sales Team, Consulting Partnerships to Win Over Big Companies”
Additional sources: PYMNTS, “Meta Forms Sales Group to Sell AI to Small Businesses”; Benzinga, The Information, “Meta Plans Sales Team, Consulting Partnerships to Win Over Big Companies”; MarketScreener, “Meta Forging Relationships With Consulting Firms to Sell AI Products to Corporate Customers, The Information Reports”
